Cost vs value: What’s the difference when you’re making a financial plan?

When you’re making decisions, cost might be an important factor, but value could be just as crucial. Balancing cost and value in your financial plan could help you get more out of your money.

When talking about the investment market, Warren Buffett, known as one of the world’s most successful investors, once said: “Price is what you pay; value is what you get.”

It’s a definition that can be applied outside of investing to other aspects of financial planning too.

How to measure the value of an item or service

The cost of goods or services is usually easy to assess by looking at the price. Determining value could be more difficult. Yet, it may be an important task so you can make decisions that are right for you.

To calculate the value of an item or service you might need to consider quality or performance. In addition, your needs will affect the value too. So, your view of how valuable a particular item is could be different to someone else’s.

Deciding the value of an item is something you probably already do when you’re making large purchases.

If you’re buying a new TV, as well as looking at the price tag, you might assess the type of screen technology it has or whether it boasts smart features. You may also consider the quality of the brand or read reviews from other customers.

The process of balancing cost and value may be similar when you’re making financial decisions.

Let’s say you have a lump sum that you’d like to invest through a fund. How do you determine which option is right for you?

When reviewing an investment fund, the cost, such as the management fees, may factor into your decision. When you’re weighing up value, you might want to consider questions like:

  • What are the projected returns?
  • How has it performed in the past?
  • Does the risk profile suit my needs?
  • Could I access the money when I need to?

A fund that has a low management fee might be attractive, but if the risk profile doesn’t align with your investment strategy, it may be of low value to you. Or a higher cost could be worthwhile if the fund may deliver higher returns over your investment time frame.

So, balancing cost and value could help your money go further and ensure your decisions align with your financial plan.

Remember, investment returns cannot be guaranteed, and all investments carry some risk. When you’re deciding if an investment opportunity is right for you, considering your risk profile and investment goals may be useful.

Financial planning could add value by boosting your finances and wellbeing

Value is important when assessing the benefits of financial planning as well, and it’s not just your finances that could receive a boost but your emotional wellbeing too.

The monetary benefits of financial planning could outweigh the cost

Many people seeking a financial planner do so because they want to understand how to grow their wealth and ensure they’re on track to reach long-term goals. The good news is research indicates those working with a financial planner could benefit financially.

According to an Unbiased report from December 2023, those who seek advice about their pension at the start of their careers could look forward to a retirement that offers more financial freedom.

The table above shows how the initial cost of seeking advice could be returned many times over when you look at the long-term benefits. So, for some people, the long-term financial value could outweigh the cost.

Financial planning could add value by improving your wellbeing

While the financial benefit of seeking professional advice is important, research suggests the positive effect it can have on your wellbeing could be just as valuable.

In fact, a study published in Professional Adviser in April 2023 asked people with more than £300,000 of investable assets about the benefits of financial planning, and the results might surprise you. More than half of survey respondents said one of the key reasons they use a financial planner is the peace of mind it provides.

There are other non-financial benefits of working with a financial planner too. You might appreciate the time saved by having someone manage your finances on your behalf so you can focus on what’s most important to you. Or a financial planner could help you focus on your long-term goals.

Contact us to talk about your financial plan

Financial planning could add value to your life by helping you get more out of your money and feel confident about your finances. We’ll work with you to create a tailored plan that suits your goals and address any concerns you might have.

If you’d like to arrange a meeting to talk to us about your finances, please get in touch.

Please note: This blog is for general information only and does not constitute advice. The information is aimed at retail clients only.

The value of investments and income from them can go down. You may not get back the original amount invested.

A pension is a long-term investment, the fund value may fluctuate and can go down. Your eventual income may depend upon the size of the fund at retirement, future interest rates and tax legislation.

More stories

14 Dec 2023 News

3 useful ways regular financial reviews could help you reduce behavioural bias

14 Dec 2023 News

Guide: 10 incredible destinations to add to your bucket list

Posted on Google Google
Andrew Keyes profile picture
Andrew Keyes
17 August 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
We have really appreciated Neil's friendly and reassuring approach to financial advice. He was keen to understand what financial decisions meant to us, looking at how financial planning can support what is most important to us. He is knowledgeable about product, too, but the emphasis was on purpose, with strategy and product supporting that. Highly recommended!
Posted on Google Google
stephen smith profile picture
stephen smith
14 February 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
The financial world is so complicated I needed professional help. Neil is very down to earth whilst remaining professional. He is easy to understand and provides excellent backup to his recommendations.
Posted on Google Google
Lucy Bridle profile picture
Lucy Bridle
13 February 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
Would highly recommend Mission Financial Planning Ltd. Neil is extremely knowledgeable and approachable and is able to offer advice in an easily digestible manner. I love how they send clients personalised video updates explaining how their investments are performing - made me feel like they really care.
Posted on Google Google
Stephen Helm profile picture
Stephen Helm
19 August 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil is an excellent choice if you are looking for financial advice, and in particular in our case m, planning for our personal, and family, financial futures. Neil is diligent, extremely thorough and knowledgeable about a pretty complex world of investments - we really needed a guiding hand to be a bit smarter with our finances and Mission Financial planning have been ideal in coming up with a strategy suitable to our situation and needs. What is also very comforting is you feel in a very safe pair of hands with Neil - he’s trustworthy, happy to answer any question no matter how daft you feel it is, and most importantly he has your best interests at the front and centre of the advice he provides.
Posted on Google Google
Mark Thompson profile picture
Mark Thompson
4 August 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
I've had an excellent experience with Neil from MISSION. He is knowledgeable, patient, and really good at making complex financial topics easy to grasp. I appreciate how personalized his advice has been and how he is always ready to answer my questions (however large or small). My financial situation has improved significantly thanks to is guidance and he is always thinking one step ahead. If you're looking for a trustworthy and competent financial advisor, I highly recommend Neil.
Posted on Google Google
Anne Calder profile picture
Anne Calder
4 August 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
Once again, I am very impressed with the prompt, detailed information and sound advice received from Neil Henderson at Mission Financial.
Posted on Google Google
Anne Calder profile picture
Anne Calder
16 October 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil is a most personable advisor. He provides trusted advice, on pensions and investments in a clear and concise way. I would have no hesitation recommending his services.
Posted on Google Google
jillian blythe profile picture
jillian blythe
25 October 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil advises us on our financial planning with diligence and confidence and consequently makes us feel we are 'in safe hands' regarding our financial planning going forward. He is very approachable and easy to get in touch with, which is reassuring and we get regular updates on current issues and how they may affect our personal finances. We would not hesitate to recommend Neil to our friends and family if they were in need of an advisor.
Posted on Google Google
Alison Bell profile picture
Alison Bell
11 October 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I have been with Neil for many years and I am quite satisfied with the investment and the service provided.
Posted on Google Google
Catherine Aldridge profile picture
Catherine Aldridge
11 October 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I highly recommend Neil Henderson, and in fact have actually recommended him to friends of mine who also continue to appreciate and benefit from his excellent service. As others have already mentioned in these reviews; he is professional, approachable and extremely conscientious. We have had a working relationship now for over 20 years and it is one that I value enormously as I think finding someone who not only offers such a high quality, individualised service, but also invests his time and energy into making sure everything is explained and clear, being available for advice and questions and generally being a friendly and trustworthy personality is a very rare thing these days. He has helped us with a wide variety of financial planning and complexities and we continue to see the benefit of this through the years. I echo all the positive sentiments expressed on here and wholeheartedly recommend Mission Financial Planning.
Posted on Google Google
james langtry profile picture
james langtry
23 August 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil Henderson always goes the extra mile and gives as much time as necessary to make my financial planning work well. I particularly value the personal relationship, speedy response whenever called upon as well as the regular review of finances
Posted on Google Google
Sylvia Worthy profile picture
Sylvia Worthy
23 August 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Mission Financial Planning Limited gives an outstanding service. Neil gives sound advice and has a comprehensive knowledge. Overall a first class service.
Posted on Google Google
Alexandra Lupton profile picture
Alexandra Lupton
4 August 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil provided us with sound, reasoned advice - spending the time to clearly explain the pros & cons of various investment & planning strategies. This gave us great confidence that he genuinely cared & wanted the best possible outcome for our family’s financial security. We are already seeing the benefits of Neil’s advice and it is allowing us to better plan for our future!
Posted on Google Google
Mike Reynolds profile picture
Mike Reynolds
13 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil from Mission provided helpful and insightful advice on retirement planning and protection. Thanks!
Posted on Google Google
Roger Gabriel profile picture
Roger Gabriel
12 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent service and advice - couldn't recommend him highly enough
Posted on Google Google
Sean Mckeon profile picture
Sean Mckeon
6 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil is very knowledgeable and keeps me up to date with progress on my pensions and investments on a regular basis, whilst making sure he understands what I need from them. Highly recommended.
Posted on Google Google
Reverend Tony Holden profile picture
Reverend Tony Holden
4 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I have been with Neil (my financial advisor) for a number of years now and I can honestly say that he has a trustworthy quality about him that you don’t often get from many professionals today. He always gives sound advice and is able to explain things simply and effectively and makes me feel comfortable when I want to ask further questions or need clarification on a subject, whether that be over the phone, in a meeting or by email, and nothing is too much trouble for him. I am exceptionally happy with the service Neil provides and have every confidence in him. I would recommend Mission Financial Planning without hesitation.
Posted on Google Google
Philip Battle profile picture
Philip Battle
2 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I feel Neil’s recommendations satisfy the gap between the cover offered by my employer and the protection required to minimise any financial impact should our future circumstances change. These products give me a great deal of peace of mind. Neil was easy to deal with, responsive and very knowledgeable in his field of expertise. I have full confidence in the advice that I was given by him
Posted on Google Google
Cathryn Hunt profile picture
Cathryn Hunt
31 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I have known Neil for almost 20yrs and he has consistently advised me in the areas of pensions, investments and other financial matters at various key stages in my life. We have built up a trusting relationship and I would highly recommend his company, Mission Financial Planning, as an organisation that you could trust to listen, analyse and provide objective recommendations that will almost certainly help you achieve your financial goals, whatever they might be. It has been fantastic to see Neil set up a modern, digital financial planning company that is already feeling refreshing to deal with.
Posted on Google Google
Ian Brown profile picture
Ian Brown
29 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Great personal and personable service received from Neil-he is a breath of fresh air to deal with during these stressful times.
Posted on Google Google
Dan Younger profile picture
Dan Younger
29 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil at Mission Financial Planning delivers an excellent level of service, in all areas. He really listens to your individual needs, he explains thinks clearly and guides you through every step of the way. Very pleased with the progress and Neil is always approachable and happy to help!
Posted on Google Google
James Owen profile picture
James Owen
28 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil really took time to understand my situation and goals for the future/ retirement plans. He helped me put in place a pension and an ISA that reflects this and gives me an idea what I need to work towards. He also arranged mortgage protection for my family, which gives us good security. Would 100% recommend Neil and mission financial.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.