Maximising the wellbeing of giving

This guest blog was written by Chris Budd who wrote the original Financial Wellbeing Book, and also the Four Cornerstones of Financial Wellbeing. He has written more than 115 episodes of the Financial Wellbeing Podcast and founded the Institute for Financial Wellbeing.

Financial wellbeing is about having a financial plan that will make you happier, not just wealthier.

For this to be achieved, the plan should take into account all aspects of the sources of wellbeing in our lives. Some of those sources are common to all of us; some will be unique to each individual.

One of the most significant sources of wellbeing is kindness. In financial terms, this could take many forms. One of them is how we give.

What is philanthropy?

The technical term for the giving of money is “philanthropy”. This can conjure images of billionaires setting up foundations. But philanthropy can be just a £10 per month donation to the Red Cross, taking old clothes to the charity shop, or donating time to help local community causes.

Each of these can be a great opportunity to increase your wellbeing.

Adding philanthropy to the agenda

The British approach to discussing philanthropy tends to be rather bashful. We don’t really like people who are deemed to be “flashy” with their money, and discussing one’s own giving plans can feel a little boastful.

As a result, clients might not mention it to their financial advisers, and financial advisers may not mention it either. However, Aegon research from February 2022 found that some people do want to discuss this topic with their adviser; they just want the adviser to be the one to bring it up.

Why not solve this by asking your financial adviser to add it to the agenda of your next meeting?

A philanthropy plan

To make sure your philanthropy has the maximum impact on your wellbeing, it is important to have a plan. This applies to the giving of time as well as money (a friend of mine, aged in his late 50s, was reducing his hours to a three-day week, and chose to spend his working week three days in a salaried role, one day working in his community, and one day working for a charity).

To create a philanthropy plan that maximises wellbeing, there are three golden rules:

1. Plan how you will spend your money and your time

Well-thought-out and planned giving is likely to bring you joy, whereas giving by reaction is more likely to be caused by feelings of guilt.

Build your giving into your financial plan. Perhaps make a regular donation; many charities will offer member benefits. If you have a lump sum you wish to donate, you could ask your financial adviser how much you could afford to give.

2. Research your giving

Give to something that aligns with your interests, values, and beliefs. This is why people run marathons to raise money for charities that have helped their loved ones.

It might be worth taking time to list your values and then seek causes that align with them. Remember, this relates to how you spend your time, as well as your money.

3. Understand the impact your giving will have

For example, if giving to a charity, understand the outcomes of that charity. Who will your donation be helping, and how?

This is why the bigger charities who advertise include pictures of those who will be helped. They know that donating is more joyful – and so more likely to happen – when the person who is giving can connect with how their money will be used.

Giving can be joyful

Giving can be a joyful thing. Adding philanthropy as an item on the agenda when meeting with a financial adviser can lead to more meaningful uses of your money, which will increase your financial wellbeing.

In the words of Archbishop Desmond Tutu: “Joy is your reward for the giving of joy”.

Please note: This blog is for general information only and does not constitute financial advice, which should be based on your individual circumstances. The information is aimed at retail clients only.

More stories

10 Apr 2025 News

How much do you need to be “wealthy”?

10 Apr 2025 News

Why embracing silence could be good for your wellbeing

Posted on Google Google
Andrew Keyes profile picture
Andrew Keyes
17 August 2026
Google star 1Google star 2Google star 3Google star 4Google star 5
We have really appreciated Neil's friendly and reassuring approach to financial advice. He was keen to understand what financial decisions meant to us, looking at how financial planning can support what is most important to us. He is knowledgeable about product, too, but the emphasis was on purpose, with strategy and product supporting that. Highly recommended!
Posted on Google Google
stephen smith profile picture
stephen smith
14 February 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
The financial world is so complicated I needed professional help. Neil is very down to earth whilst remaining professional. He is easy to understand and provides excellent backup to his recommendations.
Posted on Google Google
Lucy Bridle profile picture
Lucy Bridle
13 February 2025
Google star 1Google star 2Google star 3Google star 4Google star 5
Would highly recommend Mission Financial Planning Ltd. Neil is extremely knowledgeable and approachable and is able to offer advice in an easily digestible manner. I love how they send clients personalised video updates explaining how their investments are performing - made me feel like they really care.
Posted on Google Google
Stephen Helm profile picture
Stephen Helm
19 August 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil is an excellent choice if you are looking for financial advice, and in particular in our case m, planning for our personal, and family, financial futures. Neil is diligent, extremely thorough and knowledgeable about a pretty complex world of investments - we really needed a guiding hand to be a bit smarter with our finances and Mission Financial planning have been ideal in coming up with a strategy suitable to our situation and needs. What is also very comforting is you feel in a very safe pair of hands with Neil - he’s trustworthy, happy to answer any question no matter how daft you feel it is, and most importantly he has your best interests at the front and centre of the advice he provides.
Posted on Google Google
Mark Thompson profile picture
Mark Thompson
4 August 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
I've had an excellent experience with Neil from MISSION. He is knowledgeable, patient, and really good at making complex financial topics easy to grasp. I appreciate how personalized his advice has been and how he is always ready to answer my questions (however large or small). My financial situation has improved significantly thanks to is guidance and he is always thinking one step ahead. If you're looking for a trustworthy and competent financial advisor, I highly recommend Neil.
Posted on Google Google
Anne Calder profile picture
Anne Calder
4 August 2024
Google star 1Google star 2Google star 3Google star 4Google star 5
Once again, I am very impressed with the prompt, detailed information and sound advice received from Neil Henderson at Mission Financial.
Posted on Google Google
Anne Calder profile picture
Anne Calder
16 October 2023
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil is a most personable advisor. He provides trusted advice, on pensions and investments in a clear and concise way. I would have no hesitation recommending his services.
Posted on Google Google
jillian blythe profile picture
jillian blythe
25 October 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil advises us on our financial planning with diligence and confidence and consequently makes us feel we are 'in safe hands' regarding our financial planning going forward. He is very approachable and easy to get in touch with, which is reassuring and we get regular updates on current issues and how they may affect our personal finances. We would not hesitate to recommend Neil to our friends and family if they were in need of an advisor.
Posted on Google Google
Alison Bell profile picture
Alison Bell
11 October 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I have been with Neil for many years and I am quite satisfied with the investment and the service provided.
Posted on Google Google
Catherine Aldridge profile picture
Catherine Aldridge
11 October 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I highly recommend Neil Henderson, and in fact have actually recommended him to friends of mine who also continue to appreciate and benefit from his excellent service. As others have already mentioned in these reviews; he is professional, approachable and extremely conscientious. We have had a working relationship now for over 20 years and it is one that I value enormously as I think finding someone who not only offers such a high quality, individualised service, but also invests his time and energy into making sure everything is explained and clear, being available for advice and questions and generally being a friendly and trustworthy personality is a very rare thing these days. He has helped us with a wide variety of financial planning and complexities and we continue to see the benefit of this through the years. I echo all the positive sentiments expressed on here and wholeheartedly recommend Mission Financial Planning.
Posted on Google Google
james langtry profile picture
james langtry
23 August 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil Henderson always goes the extra mile and gives as much time as necessary to make my financial planning work well. I particularly value the personal relationship, speedy response whenever called upon as well as the regular review of finances
Posted on Google Google
Sylvia Worthy profile picture
Sylvia Worthy
23 August 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Mission Financial Planning Limited gives an outstanding service. Neil gives sound advice and has a comprehensive knowledge. Overall a first class service.
Posted on Google Google
Alexandra Lupton profile picture
Alexandra Lupton
4 August 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil provided us with sound, reasoned advice - spending the time to clearly explain the pros & cons of various investment & planning strategies. This gave us great confidence that he genuinely cared & wanted the best possible outcome for our family’s financial security. We are already seeing the benefits of Neil’s advice and it is allowing us to better plan for our future!
Posted on Google Google
Mike Reynolds profile picture
Mike Reynolds
13 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil from Mission provided helpful and insightful advice on retirement planning and protection. Thanks!
Posted on Google Google
Roger Gabriel profile picture
Roger Gabriel
12 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent service and advice - couldn't recommend him highly enough
Posted on Google Google
Sean Mckeon profile picture
Sean Mckeon
6 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil is very knowledgeable and keeps me up to date with progress on my pensions and investments on a regular basis, whilst making sure he understands what I need from them. Highly recommended.
Posted on Google Google
Reverend Tony Holden profile picture
Reverend Tony Holden
4 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I have been with Neil (my financial advisor) for a number of years now and I can honestly say that he has a trustworthy quality about him that you don’t often get from many professionals today. He always gives sound advice and is able to explain things simply and effectively and makes me feel comfortable when I want to ask further questions or need clarification on a subject, whether that be over the phone, in a meeting or by email, and nothing is too much trouble for him. I am exceptionally happy with the service Neil provides and have every confidence in him. I would recommend Mission Financial Planning without hesitation.
Posted on Google Google
Philip Battle profile picture
Philip Battle
2 April 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I feel Neil’s recommendations satisfy the gap between the cover offered by my employer and the protection required to minimise any financial impact should our future circumstances change. These products give me a great deal of peace of mind. Neil was easy to deal with, responsive and very knowledgeable in his field of expertise. I have full confidence in the advice that I was given by him
Posted on Google Google
Cathryn Hunt profile picture
Cathryn Hunt
31 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
I have known Neil for almost 20yrs and he has consistently advised me in the areas of pensions, investments and other financial matters at various key stages in my life. We have built up a trusting relationship and I would highly recommend his company, Mission Financial Planning, as an organisation that you could trust to listen, analyse and provide objective recommendations that will almost certainly help you achieve your financial goals, whatever they might be. It has been fantastic to see Neil set up a modern, digital financial planning company that is already feeling refreshing to deal with.
Posted on Google Google
Ian Brown profile picture
Ian Brown
29 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Great personal and personable service received from Neil-he is a breath of fresh air to deal with during these stressful times.
Posted on Google Google
Dan Younger profile picture
Dan Younger
29 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil at Mission Financial Planning delivers an excellent level of service, in all areas. He really listens to your individual needs, he explains thinks clearly and guides you through every step of the way. Very pleased with the progress and Neil is always approachable and happy to help!
Posted on Google Google
James Owen profile picture
James Owen
28 March 2022
Google star 1Google star 2Google star 3Google star 4Google star 5
Neil really took time to understand my situation and goals for the future/ retirement plans. He helped me put in place a pension and an ISA that reflects this and gives me an idea what I need to work towards. He also arranged mortgage protection for my family, which gives us good security. Would 100% recommend Neil and mission financial.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.